It’s not a secret that the world changed in November of 2022. If you don’t recall, that was when ChatGPT was publicly released. The full impact is still being digested as public consciousness surrounding AI progresses. There’s a great deal of both excitement and fear as AI marches towards nearly…

My head is swirling after I read this article in The Atlantic. The title is: Talking to AI Might Be the Most Important Skill of This Century There’s so much in this story that I had some difficulty trying to condense it all. (Mandatory “go read the whole thing, it’s…

Very recently, I made the reluctant decision to stop doing webinars focused on tracking social media metrics. The topic was one that has made me uneasy for a while, but there seemed to be at least some demand for it. There has definitely been evolution in how these are measured…

Look, I really want to like Mastodon. But it’s the very decentralized nature of it that also makes me also want to back away. Twitter has a tremendous advantage in that it’s one centralized platform, not a large number of small, independent communities that force one to choose which they…

We can sigh with relief, since 2022 is almost over. At any rate, I’m sure that we all could use some fun distractions from the evolving dystopia we might be surrounded by. TBH, I actually had way more than I could list here, so here are some of my favorites…

People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky; think of it as visually shouting at your consumers. Grace Cole, Stryvve Marketing Your library is (probably) proud of its logo. It might have cost a mint to have…

“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. I have an intense dislike of clickbait headlines. However, I do completely understand why they exist: standing out in the vast…

While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a font they didn’t like.” In other words, there were too many fonts being used in one campaign. There wasn’t a cohesive look as far as the text used in the…

Libraries can provide services to many different populations. As library staff, we often want to help as many people, in as many different ways, as possible. While this is admirable, it’s hardly realistic, particularly when resources and time are limited commodities. Your library may have had to make some decisions…